HBX Product Overview
Archery Product Interview
[Archery Video Transcription]
Brandon: Hey, I’m Brandon Reyes with T.R.U Ball Release and Axcel Sites, and I’m joined here with Reo Wilde. Reo Wilde flew in this week, and he is checking out the factory. We’re also doing some testing on this new release called the HBX. We’re very excited about this. There is a lot of new technology and a lot of information we are going to share with you right now in this interview with Reo—about what he’s seen online and also what he’s seen worldwide, as far as reception.
Brandon: So Reo, first of all, thank you for coming, and I hope you have enjoyed your time here with us. We’ve definitely enjoyed having you here finishing up some testing on probably one of the most sought after releases that I’ve ever seen in our lifetime. I mean there is so much hype about this, and we’ve sold more already than probably any other release we’ve had in our introduction stage. But first of all, kinda give us some information on where you came up with the idea and what made you think this would really work for the public.
Creation of the HBX
Reo: Well, I appreciate you having me out and having a chance to work on this product It’s been really, really awesome. The reason the idea came about was—well it’s really funny. I mean we watch a lot of different TV shows, and I watch Shark Tank with my wife every once in awhile—we DVR it. The big thing they said was when you want to build a product or something that is successful: you try to find something that has an issue or a problem.
Reo: Well, we all shoot tension releases, and the biggest problem everybody has is this index finger not wanting to relax so that it can it can rotate and go off. So that was kinda the idea to figure out how that can happen and make that happen. So when Mark and Greg talked to me and they wanted to build a trigger type release to match my HBC, I said, “you know what, I don’t shoot a trigger, and to put my name on it was something kinda hard to do.” I wanted something that I would use, or would help somebody in the same manner—like I said, if we want to solve a problem.
Reo: So I kinda went to Mark and said, “hey, if we can make this happen and eliminate this finger from causing any problems for anybody, but still have it react like a back tension—I think we would have something really cool.” It would be something that I would like to shoot, so to put my name on it would not have been as big of a deal.
Reo: So I think it was something like 2 months after the ATA, Mark called me and said, “hey I got it done.” I was so amazed because that’s a pretty quick turnaround on an idea we’d come up with at the ATA. So with the technologies that come up and everything, what we came away with was definitely something we wanted to protect and patent. So patents were filed and things were done. After getting a chance to shoot them, you know with the first version, there were some things he liked about it that I didn’t like about it. We came to another version, and we worked through this so we were finally on the final production model.
Reo: It was about three versions we came up with, and I think it really worked out good. I mean, it is nice to have Mark who has done this, and his knowledge of working with releases for how long, and my knowledge of shooting them come together really good. He’s really good to work with, and so it is pretty amazing how well everything turned out. I mean, in the testing yesterday we found a lot of things about it that we didn’t really realize and things that it could do that no other release out there on the market can do.
Brandon: I know being out on the tour, the three tour and some of the NFA stuff. You know since we came out with the idea a few months ago, it’s just been non-stop question and answer, email and phone call. I mean you’ve been to two world cups and we’ll talk about the world record later. What has been the ongoing support, and what has been people’s reaction to the HBX when you hand it to them and let them see it for the first time?
Reaction to the HBX
Reo: Well, I think the biggest thing is the surprise. They’ve all kinda heard how it works, and they get ideas in their head of how it works. Their reaction at first when they hear about it is kinda like, “ehhh, ya it doesn’t make a lot of sense,” because it is so different. It’s not anything that we’ve ever seen before, and it is not something anyone else has done before and modified it. It is totally out of the box, totally different, and when you hand it to them and they kinda squeeze the two together and go like this and see it open, it instantly clicks in their head how it works and they are like “wow, that is really genius.” I’ve had several people say to me, “It’s so simple and so ingenious, why wasn’t this thought of this twenty, thirty years ago?”
Reo: I mean we’ve had Spike releases that have worked just like a hinge that are still used today. I mean let’s be all honest, all the releases that are all out, they are just different versions of a trigger or a back tension with just different handles, different heads and different placements. There has been no real advancement like this or change in the whole release market. It’s been really amazing.
Reo: I mean the first thing when a guy gets up and he plays with it, he does something like this, and his eyes get big and gets a huge smile because it makes sense to him in his head, as to why it works. Another response that was really funny was before we got the first prototype and Mark had told me it was coming, we were at the NFA internationals. I can’t tell you, maybe six or seven guys said, “Man I shot pretty good today, but man I got hung up on my finger and couldn’t get it ready to go.” And, my dad, I had already talked to him so he knew if was coming, would giggle because he would say, “Man this is funny because you already have the fix for all these guy’s telling you these problems,” and he said, “this is just awesome.” He said, “You couldn’t have thought about it better than the responses you got.”
Brandon: Yep, and it has been overwhelming with us and all the responses and the new trailer. We get a lot of questions on the 3D Tour. We’ve got people lined up at the trailer waiting to get a first glimpse of it. You know because in the beginning we have primarily made prototypes of it for Reo to test and shoot. Now we are getting into making a few more prototypes of the larger sizes, so that anxious feeling that people are getting is just been overwhelming crazy on the trailer and the questions. You know we could have a sign up there that says coming July 27th, and it’s still, “when is this coming, and when can I get my hands on it?” It’s been overwhelming, and we are very excited to get this going in a month and a half. With that being said, we’ve been testing the HBX. You’ve been testing the HBX since day one for several months, and we did some testing on the actual way we are going to ship it out, yesterday. We finalized all that. Is there anything you’ve learned in your testing and in shooting the release for several months that is important for anybody that is going to use this particular product to know?
Reo: I would say the biggest thing is you drop it back like a hinge. Treat it so much like a hinge that there is no real difference, because like I say any hinge when you put the pressure on the back two fingers it will go. That’s the biggest thing to me. I’ve heard a lot of rumors around the internet that if you put pressure on the back too fingers it will go. Well, you can set up the springs and the tension so that it is just like your three finger back tension. You can put a little pressure on it and drop it just like you normally do. I mean, you want to be careful, it is just like a back-tension, and no one has punched me harder in the face than myself with a back tension and getting it back. So think that’s the biggest thing.
Reo: One thing we have learned in a lot of the testing is the click in it. The click came out just so much better than anything I could have asked for. I have a hard time with a click, because I get into my shot and I start it, and I would see the click go boom. It will bounce my whole sight on any other back tension release before. This one is really cool because it gets into it and it goes click, and you feel it in your fingers and you hear it, but it doesn’t affect your sight picture at all.
Reo: There’s a lot of things we learned in the testing in the last couple days that are things we didn’t know beforehand. To me, we couldn’t have set out to build a product and say do all these things and really come up with it, but when we came up with the idea and built it, it reacted and did all these things we didn’t know about that are even better. The product is even better than we ever thought it would be.
Brandon: Right, and we’ll go into the different ways we’ve kinda seen in our testing. The ways you can shoot this release in just a moment, but another thing I wanted to touch on while we are talking about features is the way you adjusted the sensitivity, and/or the adjustment on the click? This particular release is one of a kind and I’ll tell you when we are switching a release from a click to a no-click there’s always a lot of loose screws from taking something apart, flipping something around. On our HBC we’ve got to flip the spring around as well and with this product you don’t have to do that. I want you to kinda explain how you can adjust that sensitivity screw and also go from a click to a no-click or visa versa, all by the adjustment of the set screw.
Click or No-Click
Reo: Well it turned out even better than we thought, because you have a lock screw to protect it from moving; which is always the fear of any archer, that while you’re out there you’ve got everything set and then something changes. So we put the lock screw, we loosen that and you’ve got the travel screw on it, and as you adjust it you can adjust it all the way down and back it out two turns and it will eliminate the click. Put the lock back in and the click will be gone and you’ll now have a regular back tension without a click. Which man, can we talk about way easier than having to flipping springs and flops and things going apart and you never get it back the same. That makes this change way easier than anything else out there. Then to adjust it the same way, once you get past that click, you can adjust it to all different kinds of speeds out there for the springs. The adjustment is just ideally so simple and so amazing that you can customize it to anybody’s feel.
Brandon: So essentially what we are doing is you can adjust your set screw all the way down, so basically, it bottoms out and you’ve got two full turns to back it off without a click. Then once you go from that two on back then it activates a click. So the nice thing about that is so is it is all right there and just by adjusting the set screw to your liking, you can go from a click to a no-click and you don’t have to tear anything apart. I think that’s a great concept and I think it’s a great feature a lot of people are going to like out there on the market. Just to touch briefly on the springs as a feature that you’re going to have with this release that you can adjust. We’re actually going to package this release and send it to the customer in the formation or the configuration that Reo shoots. So there is going to be a little bit stiffer spring in the back and I think it will be set with a click, but in the package you’ll also receive a lighter spring. So kinda touch a little bit on what the spring may do to the release as far as when someone is setting it up.
Reo: Okay, so like he said we are going to package it just like the one I shot when I shot my World record, because that was pretty safe and feels comfortable. Maybe some guys may think it is a little heavy. So it has an 18 spring is the thickness, the thickness of the wire is 18 and we are also going to include a 12. With this you have all the adjustment of getting your click wherever.
Reo: The part we found out in the testing that was really, really interesting was if you make the release get quicker to the click, the click would feel longer. We always hear guys say “I want this click, or I want a shorter click; I want a faster click,” and the cool part is with the adjusting of this release is you can actually adjust the length or feel the click—verses always having to buy another hinge or another head to put inside. So it really turned out really cool in that aspect. Being able to adjust it this way and being able to adjust the springs, you can make that click feel exactly how you want. It’s more customized to you than anything I’ve ever seen. I mean, really, the testing turned out better than we could have asked.
Brandon: So there is more personalization in this click or no-click, than any release we’ve ever seen and all in one piece that is installed in the new release that comes out. That’s something if you are a consumer, or looking for the new back tension, that’s something to consider and realize this has all that. There’s no more buying four or five different clicks, or whatever you need to make that personalized, customized feel for yourself. It’s all in this particular release.
Brandon: You touched briefly on the World record. I want you to give our viewers an idea of what was going through your mind, when you were testing a new product on the line at a world cup event. Take us through those fifteen arrows.
World Record with HBX
Reo: It was really cool, because I decided there in Shanghai, because the weather is usually pretty good. I thought well let’s give this release a run, so I can really see how I shoot and perform with maybe a little breeze, maybe a little tension and pressure. Qualifying went well—708—so I felt pretty comfortable. I knew how it would shoot and I knew how things felt with it. I went over and shot my first match, which was pretty solid, a 148, you know advancing with Peter Elzinga, a great shooter and then to face another guy from the Netherlands. You know I walk up there and shot my first three arrows, and they broke and went out in the middle. Pretty good feeling, you know 3 X’s is a good start, comfortable. You know a guy missed a point, so I felt good to give me a little lead. The next stand I shot 2 X’s, so then I thought, “wow, now I’ve got 5 X’s in two stands and that’s pretty good considering the old world record is 10. If I can at least stay at that pace that’d be good.” The next stand I shoot three more, and it was kinda funny, because all of a sudden the TV cameras started following me.
Reo: I think they had a hint that I was shooting pretty good. I shot 41 X’s during qualification so, the low was shooting a lot in the middle. Between the combination and the release and the bow, it was putting a lot in the middle. So, after the 3 end I was at 8 X’s, and then next I shoot two more so I was at ten. I had tied the X count on the World record and I had one more end left to tie it. Again, I pulled up and broke and my first show, amazing. I mean it took the cross out and I was thinking, “wow, that’s good I have 11 now. Now don’t mess it up, don’t be a dummy and let’s just put the next two in.” I actually got lackadaisical and I missed one off the X about by a half inch, so it wasn’t a bad ten, it was a solid ten, but I had to stop and turn to myself and said, “you know what dummy, don’t mess around, just execute a good shot.”
Reo: The thing with this release that I really loved was executing was really, really easy, because when you got into it and you just pull. When I just pull, I didn’t feel like I was twerking anything one way or twerking it another; I could just pull and execute. Whereas, with other things you got to just relax that finger, or you got to squeeze the trigger or something. To me, I just got on and I just kept pulling, pulling, pulling, and just stayed with the shot and executed, and I actually hit the arrow that hit the cross on the first one. Then it was 12 X’s and I was pretty excited and, like I said, the TV cameras started to follow me, and I came to find out later that one of the other shooters had told them. He said, “he’s probably going to break that world record and you might want to start following him.” It was pretty neat, and to do it with a new release, that was really awesome.
Brandon: So this was the first time that you had used the release since competitions, correct?
Brandon: So it is a great tribute to a great product there and I kinda just wanted to get that story, because I think it is very valuable. You never know with the weather, what the weather conditions are going to be. A lot of people, if they are a hinge shooter, might switch to a thumb button if the weather is rough or windy, or whatever, but Reo and several other top shooters out there stick with that hinge no matter what. I think this product is going to help all those shooters, and I wanted everybody to hear that from you.
Methods to Shoot the HBX
Brandon: With that being said, we’ve pretty much got five distinctive ways that an archer can shoot the HBX. The first way is what we are calling Reo’s way, which is kinda the steady, increased pressure. Give the audience a little bit of an overview of what we mean by Reo’s way, or steady increased pressure.
Reo: Well, what I do is I get into the shot, and I then I start my draw—I start pulling. It’s kinda what I’ve always done. I get against the wall pretty hard and I just start to extend, because to me it’s like with your hand, you move your fingers and your mind goes from there, from aiming at a target, to here, looking at my hands. Then you don’t know where your dots are at when you are thinking about this, and to me I’ve just learned that if I just pull, pull, pull, I can stay focused on aiming, and it’s usually a better thing. The first guy to shoot 120 X’s, the first thing he ever said to me was, “the dots in the middle; it’s hard for it to go anywhere else but the middle.” That’s kinda how I learned, and it’s always been that way. Sometimes I will hang up on this index finger, because to me as I am pulling, that was a problem I would end up with a lot. It’s just how I learned and how it has been, and it has worked out for me. I mean I can’t say that it has been bad, it’s kinda what I have done.
Brandon: Wonderful, so that is the first way. We are going to explain all these, starting with Reo’s way and I wanted him to tell how he shoots it. Another method, another of the four methods that we have come up with, is a transfer of pressure, which basically what you are doing is you are letting the release pivot on your index finger. So you have got pressure on your middle and ring finger, but you are relieving pressure on your index finger. I know Jesse shoots a lot in this method and that is a method that can be used on the HBX as well.
Brandon: Attention-only method is the third method, where you are pretty much pulling through with all three fingers, and it bursts with a power shot.
Brandon: The fourth and fifth method have to do with the actual thumb peg. This particular release can be shot, kinda like a thumb-activated trigger, and what you are doing on the fourth method with thumb and ring finger is you are basically squeezing the thumb and your ring finger together. What that does is it allows for your ring finger to break the release apart, thus firing the shot.
Brandon: The last method is just thumb, where you are basically doing the same thing as the fourth method, but you are also adding pressure with the ring finger and it’s like you are squeezing a ball. And if you are squeezing a ball it is going to separate as well to get the shot to fire. So those are pretty much the five distinct ways that we are going to mention in advertising and package, that you can actually fire this particular release that is distinctly different.
Brandon: Now there’s a hundred different ways you can do it, there will be a hundred different ways people shoot it, but those are kinda the ways we wanted to spell out to somebody who's new to that. So if they are going to pick it up for the first time, it may be a way that people can try. I wanted to cover all those, and like I said I wanted to have a video with real good depth showing the pressure increase on each finger on all five methods for all people to see.
Why Buy an HBX?
Brandon: So with that being said Reo, we have got the HBX coming out here July 27, is there anything else you would want to touch on that would sell this product to somebody who may be on the fence about buying?
Reo: It’s versatility. Like you said about the five different things it can do, the ways it can fire, there’s so much that this release can do. I mean if you are questioning whether you want this one or not, you take a look at any other release out there. If you are going to buy a release, tell me another one that gives me more options. Truth is there just isn’t.
Reo: And a new person, I’ve had several coaches come up to me and thank me, because when they are teaching a young kid how to shoot a release, it’s so hard to get them to understand how to pivot and turn to get a hinge to work. They still want to teach them how to shoot a back tension, because they want them to keep these strong, but they’ve always had that problem of trying to teach them how to get a hand to pivot without losing some of that tension. And you know what they say what is so cool is everybody that shot it is just pull, pull, pull, boom and it goes off.
Reo: So, to me it’s the first release that really has the first true back tension. I mean you talk about Spike’s and talk about everyone else, all of them had to pivot a little bit to go off. Where with this one it is just, boom, it goes off. The cool part is, if a guy likes to shoot it with say a transfer of tension from one finger to a different one, it works. There’s just so much, we couldn’t have come out with a product that has more versatility and more customization for each individual than we have done. It blew my mind what it could do when we were finally done.
Brandon: Well, we thank you coming in and helping us finish this up and I think the anticipation grows a little bit every day and more and more. We continue to have orders coming in daily and or already in production, you saw the production, and it began a while ago. I wanted to touch quickly on the sizes before we close up, the HBC was available small, medium and large. That will be the same here on the HBX. We will have a small, medium and large. As far as sizing, is there anything you need to say about that?
Reo: I would say if somebody is looking at buying one and they are not sure what size, it is exactly the same as the HBC. Mark did it with the exact same sizes, from every spacing to every finger, so if you are curious what size you want, go into the stores and try the HBC to see which one fits you best. If you want to do an HBC, get one of them, but the HBX will be really cool to have.
Brandon: Well, we like to thank you again, and like I said, the anticipation is through the roof and July 27th is the actual release date, to where the products will actually be shipping all of the world. We will begin with Copenhagen, Demark for the World Championships in which you will be apart of, we hope, and we will have a big formal introduction for the HBX there. So keep an eye out on social media for new videos from us and new information comes out daily. We’ll get this video up as soon as possible and share more information with the public as well. If you have any information, please feel free to look at our website at www.truball.com, or feel free to call us. We’ll be happy to answer any questions that you may have, or take your pre-orders. The numbers are growing, so I’d say to get them in fast.